Hans Knaapen started out as a art director at Lemz. But soon after he discovered the wonderful world of directing commercials. His first big hit; LG Thief won numerous awards world wide. But there was more to come. Now almost a decade later Hans is directing commercials all over Europe.
His work is character driven with an emphasis on visual storytelling. Hans believes that it’s all about the actors and loves to search far and wide to find a perfect fit for each film. He strives to create work that leaves you with a smile.